Telling our story: Virginia Garcia unveils new brand with the help of local partner, Ant Hill Marketing.
Ant Hill Marketing has now completed brand development work for Virginia Garcia Memorial Health Center. Inspired by Virginia Garcia’s mission, Ant Hill Marketing has made a multi-year, pro-bono services commitment, valued at approximately $200,000, to help the organization achieve the goal of increasing the breadth and depth of services they provide. The firm worked with Virginia Garcia to uncover their core distinction, define their brand and align their business to it. In addition, Ant Hill Marketing is providing integrated marketing communications services that will activate the Virginia Garcia brand.
“In Washington and Yamhill Counties, the number of people in need of healthcare is growing faster than the funding for it,” said Kim Brater co-founder and certified brand strategist at Ant Hill Marketing.
“By re-defining the Virginia Garcia brand, we hope to broaden support for the organization, particularly from individuals, businesses and other foundations. In turn, the organization will be able to deliver much needed care to more people in the community.”
During the past 12 months, Ant Hill Marketing guided the Virginia Garcia leadership team through a rigorous brand development process and helped them introduce their brand position internally. Then, Ant Hill Marketing developed the components to help Virginia Garcia deliver on its brand promise, including brand identity and integrated marketing communications.
“At the beginning, it was hard to imagine where this process would lead,” said Gil Muñoz, CEO of Virginia Garcia Memorial Health Center. “But soon we realized it would benefit us in so many ways. In particular, it will further galvanize the entire organization around our mission and future direction, and give us the tools to attract more people to our cause, all for the benefit of our patients and our communities.”